Geburtsdatum | Mittwoch, 21. Oktober 1891 |
Geburtsort | St. Johns, Michigan U.S. |
Todesort | Hawthorn_Woods,_Illinois |
Sternzeichen | |
Beschreibung | Leo Burnett (21. Oktober 1891 - 7. Juni 1971) war ein amerikanischer Werbefachmann und der Gründer der Leo Burnett Company, Inc. Er war verantwortlich für die Erschaffung einiger der bekanntesten Werbefiguren und -kampagnen des 20. Jahrhunderts, darunter Tony the Tiger, der Marlboro Man, der Maytag Repairman, United's "Fly the Friendly Skies" und Allstate's "Good Hands", und für den Aufbau von Beziehungen zu multinationalen Kunden wie McDonald's, Hallmark und Coca-Cola. 1999 wurde Burnett von Time zu einem der 100 einflussreichsten Menschen des 20. Jahrhunderts ernannt. |
A good basic selling idea, involvement and relevancy, of course, are as important as ever, but in the advertising din of today, unless you make yourself noticed and believed, you ain't got nothin'.
If you don't get noticed, you don't have anything. You just have to be noticed, but the art is in getting noticed naturally, without screaming or without tricks.
I am one who believes that one of the greatest dangers of advertising is not that of misleading people, but that of boring them to death.
What helps people, helps business.
Creative ideas flourish best in a shop which preserves some spirit of fun. Nobody is in business for fun, but that does not mean there cannot be fun in business.
The work of an advertising agency is warmly and immediately human. It deals with human needs, wants, dreams and hopes. Its 'product' cannot be turned out on an assembly line.
